Spreading the Word
The location of our headquarters in Chicago provides us with a unique opportunity to promote messages that are important to us, our hometown and our members.
The south side of our 57-story headquarters overlooks Millennium Park, and is visible across great distances. In 2013, we used that platform to spread more than 35 messages about wellness, civic pride and the community groups we partner with on so many of our initiatives.
How do we do it? Messages are hand drawn and planned out – then the window shades are left open or shut (also done by hand) so the internal lights spell out what we want to say.